media mogul Necole KaneCreator and founder of a popular media company xoNecoleannounced on Wednesday (10/19) that they were leaving the media company to move into the wellness industry with their newly formed herbal relief brand, My Happy Flo.
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Founded by Kane, My Happy Flo is an herbal period relief supplement that balances hormones and reduces heavy bleeding, severe cramping and other PMS symptoms for a happier, healthier period.
While Kane will shift the focus from media to wellness, she believes her following will include the majority of her audience following women and the content on xoNecole will be geared towards women’s interests. When asked about the transition, Kane said the following:
“I’m still serving the same audience I’ve had for years, but in a new way. Our community has a unique set of needs that include vitamin D3 and iron deficiencies, but are often underserved and overlooked when it comes to vitamins and supplements. I’m passionate about helping women of color who are struggling with heavy periods and fibroid symptoms that are missing out on their lives. The statistics on black women and fibroids are alarming and we wanted to help do something about this silent epidemic.”
My Happy Flo is personal to Kane as she knows all too well the harsh reality of hormone imbalance after her mother died at the age of 41 from estrogen-induced breast cancer. She also discovered several studies showing that 80% of African American women will be diagnosed with fibroids by the age of 50. Black women are also four times more likely to have a hysterectomy than other races, and they are also two to three times more likely to suffer from menstrual trauma. Due to the lack of education about what a normal period looks like, it can take women up to 10 years to see a doctor about their symptoms or receive a proper diagnosis.
And with My Happy Flo, Kane will champion holistic healing for women. “At My Happy Flo, we believe it is important to have a strong focus on content related to hormone health, endocrine disrupting chemicals in hair and beauty products marketed specifically to African American women, and signs and symptoms of estrogen dominance – a leading cause of heavy, painful periods,” she said in the release. “There has also been a huge educational gap when it comes to the fact that the menstrual cycle is considered the fifth vital sign and serves as a monthly testimony to our overall health. We weren’t taught that heavy, painful periods are not normal and can be the first sign of hormonal imbalance. If left untreated and undiagnosed, these imbalances can lead to the development of fibroids and breast cancer tumors, as well as other conditions such as PCOS, endometriosis and infertility.”
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Kane would share that other products that have found solutions would only be more harmful. “In the past, when we were offered a solution, it often did more harm than good,” she continued. “Hormonal birth control, painkillers and hysterectomies shouldn’t be our only option for period pain relief, and with My Happy Flo it doesn’t have to be.”
In its first year of business, My Happy Flo has received over $50,000 in grants and has grown organically with no digital advertising spend. The daily vitamin has also helped thousands of women find relief from period pains and hormonal imbalances that previously caused them to miss professional and personal opportunities, and provided more holistic options when faced with fibroids and other reproductive health issues.
Kane leaves xoNecole in good hands and with a bright future at Will Packer Media. Packer acquired xoNecole in 2017 after recognizing its value and impact within the company’s culture. Since its inception in 2015, xoNecole has reached over 4 million women worldwide with daily editorial content and offline experiences with events – ElevateHer, Pajamas & Lipstick and the xo Happy Hour Podcast.