Shaquille O’Neal’s post-basketball career is every bit as great as the one he’s had on the court. The great Aristotle has had several successful business ventures in addition to his entertaining insights into Inside the NBA, and now he’ll use his business experience to help small business owners. His airtime on TNT will now expand with The game plan with Shaquille O’Neal.
The new series is being produced by Turner Sports, Shaq and OBB Pictures, the award-winning film and television division of OBB Media. The weekly docuseries will highlight the inspiring stories of Atlanta-based entrepreneurs, while the Lakers legend and his celebrity friends provide details to tweak their “game plan.”
“This series was an opportunity to go beyond black people’s own businesses, each of which has a deep purpose in why they are in business and a powerful mission to uplift and inspire the black community through their own unique offerings , but also to showcase other successful Black leaders — beginning with Shaq and including a range of figures from all cultures — giving back to these entrepreneurs and the community at large,” Dexton Deboree said. “The show truly expresses an important message of unity, hope and inspiration for the black community and powerful examples of heart, soul, imagination, intellect, compassion and excellence among people of color at all levels for the world to see, discover, learn from , growing and hopefully opening up in ways that could help us evolve and heal as a collective species.”
Six entrepreneurs will introduce their products to O’Neal and his special guests, including Quavo, Killer Mike, Lisa Leslie and Big Boi, while sharing business tips, uncovering potential hazards and helping them develop a new product to bring to market.
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