This December, Showtime launches “Hip Hop 50”, its multi-year, cross-platform program initiative to celebrate its 50th birthdayNSHip Hop anniversary in collaboration with entertainment company Mass Appeal, with the premiere of three documentaries celebrating the history of the music genre.
Directed by Emmy and Grammy Award winning music legend and Mass Appeal partner Nasir “Nas” Jones,Video jukeboxwill premiere on Friday, December 3rd at 8 p.m. ET / PT.Ricky Powell: The individualist, directed by Josh Swade, will premiere on Friday, December 10th at 8 p.m. ET / PT. andRoll like thunder, directed by Roger Gastman, will premiere on Friday, December 17th at 8 p.m. ET / PT.
Hip hop 50will continue for the next three years and will include series and non-scripted features, podcasts and digital shorts by and about some of the leading names in the genre who started their 50s. culminateNSAnniversary of the genre in 2023. The initiative is led by Nas and Mass Appeal Chief Creative Officer and Emmy-nominated partner Sacha Jenkins (Wu Tang Clan: Of Microphones and Men, Bitchin: The Sound and Fury of Rick James
Video jukeboxnarrates the world’s longest-running music video show, Video Music Box, created and hosted in New York City by visionary DJ and MC Ralph McDaniels. Since its debut in 1983, Video Music Box has remained a mainstay of hip hop, with McDaniels (or “Uncle Ralph” as he called legions of fans) being the leading hip hop influencer, taste maker, and hip documentary filmmaker. featured and debuted Hop In Videos, introducing viewers to future stars like Nas, Jay Z, LL Cool J, Nicki Minaj and Fat Joe long before they became icons of the genre. With four decades of unseen footage from McDaniel’s jam-packed vault, the film sheds light on the show’s global impact on hip hop, along with its professional and personal triumphs.Video jukeboxis produced by Mass Appeal for Showtime.
Ricky Powell: The individualisttells the contradicting story of New York photographer Ricky Powell, who rose to fame while capturing one of the wildest and most exciting times in popular culture. From the Beastie Boys to Run DMC to Madonna to Warhol and Basquiat, Powell documented the music, fashion and art scenes of the 1980s and 1990s in downtown New York. Powell came to be known as “The Rickster” – a man who didn’t just cover the scene, himwasthe scene.Ricky Powell: The individualistis directed by Josh Swade and produced by TIME Studios and SWADE Films.
Roll like thunderdelves into the secret underground world and history of freight train and graffiti culture, revealing stories of mythical artists, notable romances, competitive graffiti crews, and battles with the institution. As the widespread integration of street art intrudes into mainstream vibrancy through posters, books, and high-end galleries, the film takes viewers back to the origins of art in one of its most extreme and risky forms. The film explores the train graffiti subculture from markings from the turn of the century to modern masterpieces, forever connecting the art form to the American landscape.Roll like thunderreveals the anonymous outlaws of freight letter who risk life and limb for obsessing over their voice through their artwork. The film is directed by Roger Gastman and produced by Mass Appeal for Showtime.