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LeBron James and his Akron, Ohio-focused charity, the LeBron James Family Foundation (LJFF), are partnering with cryptocurrency platform Crypto.com.
The purpose of the multi-year partnership announced Friday is to provide crypto and blockchain-related education and resources to underserved communities, and to foster innovation and job opportunities in decentralized applications. These resources will be part of the LJFF curriculum at the I PROMISE School.
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world and how we interact with each other. I want to make sure communities like the one I come from are not left behind,” James said in a statement. “Crypto.com and I agree that I need to educate and support my community with the information and tools they need for inclusion.”
This is the same company that made a naming rights deal that has remained the Staples Center in the Crypto.com arena.