TikTok partners with media company MACRO to support a group of aspiring black content creators.
Ten black creatives received $ 50,000 grants from TikTok and MACRO to help drive their content.
TikTok’s latest partnership is part of a growing initiative aimed at helping black content creators who often feel overlooked.
According to the Hollywood Reporter, the ten content creators were selected. Jason Linton successfully presented his idea without a script to the executives of TikTok and MACRO. Linton has over eleven point four million followers on his @dadlifejason TikTok account.
Over the summer, dozens of black creators went on strike believing they were not recognized for developing many of the trends that are driving the platform.
On June 20th, Black TikTok creator Erick Louis released a video for a new Megan Thee Stallion song. In the 15-second video, Louis, 21, pretends to be about to dance to the track when the words “MADE A DANCE TO THIS SONG” appear on the screen above his head. Instead of dancing, he holds up both middle fingers while the text on the screen changes and says, “SIKE. THIS APP WOULD BE NOTHING WITHOUT [BLACK] PERSONS.”
The strike lasted more than 3 weeks. Support Black content creator Do you get credit for their original content?