The success of Kanye West and Lil Pump’s “I Love It” video gave the GOOD Music artist a new set of merch ideas. Ye spiced up his latest project on Instagram today (September 17th), presenting prototypes of the upcoming “I Love It” trade and his latest Lil Pump idea.
In a series of screenshot conversations between artist Cali Thornhill DeWitt and ‘Ye, which were published on Instagram, the two designers exchange ideas about the design and execution of the “I Love It” merch. DeWitt offers Kanye a range of t-shirt mockups with bold face prints and texts from the hit in dark graphic colors.
Later in ‘Ye and DeWitt’s conversation, the Chicago native suggests a new merch idea that involves Lil Pump. To show Pumps support during his time, Ye DeWitt urges them to create “Free Lil Pump” shirts on blank Yeezy t-shirts. As previously reported, Pump announced he is spending some time in jail after being arrested for driving license in Miami last month. It is unclear when exactly he will be spending his time.
Kanye’s “I Love It” merch has yet to be officially released, but with models currently in the works, it might only be a matter of time before fans see the final DeWitt product. In the meantime, check out the “I Love It” prototypes on the Instagram posts below and stay tuned XXL Details about this version.
See New Music Releases for September 2018