Big Sean recently announced that he can outperform any of his colleagues, but he’s also shown that he’s one of the most fearless MCs – in every sense of the word.
On Friday (October 22nd) Sean Don released a visual for his new song “What a Life”, produced by Hit-Boy and Oz, in which he brags about his undeniable talent and in one particular scene is completely exuberant of him bees. In this part of the clip he raps towards the end of the hook, “Then tell me what’s your price / mine is a hundred Bs, nigga, you can’t cross that.”
The Detroit rhyme teased the music video yesterday (Oct. 21) with an Instagram post showing him sitting in a burgundy chair with the ultimate posture while thousands of bees covered his body, including his neck, with several of the insects nearby cover his face.
“WHAT A LIFE OUT NOW!” Was the title of the IG upload. “Video out now !!! In the song I said 100 Bs, but it was really 65,000 s on me. Not even with Photoshop. I HAD 65,000 bees on me … love for the 🐝 beehive. I just don’t want you thinks it was some damn effects or shit 😂 WHAT A LIFE VIDEO TOMORROW @ noon! Song out now !!! “
The films were shot by photographer Vitto, @vitto on Instagram, who also shared the images and excerpts of the visual.
The Detroit Pistons creative director unleashing this new track and video comes after speaking on Twitter about the complexities of being a versatile rapper and the criticism he’s been exposed to.
“I’m proud to be versatile, but I can also see how it has helped and hurt me in my career,” he began. “Because some people hear a song and think I’m just that or a certain type of artist, even though I actually have many sides. I can rap anyone, but sometimes I just want to have a vibe or fun. “
He continued, “I’ll make a hype song, a conscious song, a love or strip club song and I’ll jump on a song with everyone and assert myself. That’s why I rapped on 4 different beats on LA Leakers. Because I appreciate being versatile, love everyone who listens and shares. I’m tired of being judged and personally insulted when someone thinks I can’t rap in my face with tears of joy. I’ve literally proven myself over and over again, but maybe I should just stop caring so much about what people think and stop taking things personally and just have fun again … “
Big Sean also confessed that he missed the camaraderie he once shared with his labelmates at Kanye West’s record label GOOD Music. Sean didn’t go into detail about the alleged dissonance, but when Ye complained last September about issues with his contract with Universal Music Group and getting his Masters, Big tweeted Sean Kanye asking for help finding his own Masters.
Another note, the former 2010XXL Freshman also dropped a nearly 9-minute freestyle with the LA Leakers over Drake’s “Love All”, Yeezy’s “Hurricane” and Nardo Wick’s rising rhyme “Who Want Smoke” this week.
Check out Sean Don’s new music video for “What a Life” below.
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