J. Cole helped dress Kendrick Lamar.
Speaking to Nardwuar, the Dreamville rapper announced that he was partly responsible for bringing Dr. Getting Dre to sign his Compton friend. Talking about his role in Kendrick’s signing, Cole paused for a long time before admitting that this was the first time he had been asked this question.
“Who told you that? Who gave you this information?” Cole said before admitting, “The answer is, yes, I did. I’m not going to say that I was the first to tell him. “
Cole brought Kendrick to Dre while they were at work in the studio detoxification. “I was like, ‘Yo, you have to sign this kid from Compton.'”
Dre eventually listened to Cole and signed Kendrick to Aftermath. “Shout Dr. Dre too. He made the right decision, “said Cole.
When asked if he’d signed Kendrick to his own label, Cole said “100 percent,” but he didn’t have the resources at the time. “I don’t know what I would have obliged him to do, we didn’t have our business in time,” he laughed, “but I rocked so much with him.”
When he first met Kendrick, Cole said he was “very impressed” and wanted him to be his first signatory. “That would have been the first artist on my mind, but when I found out that he had bigger things to do.”
Cole and Kendrick have collaborated over the years on tracks such as Forbidden Fruit, Jeezy’s “American Dream” and DJ Khaled’s “They Ready”. They even teased a joint project that never saw the light of day.
“We only did a couple of songs. We developed a lot of ideas, “said Cole Angie Martinez in a 2018 interview. “You wouldn’t call it an album, you wouldn’t call it that. It didn’t come out of nowhere, it came from us. But it’s not something that’s actively happening. I don’t want to play with people’s emotions. He made a career, I made a career. I have a family, he has a family. It would have been easier back then. “
Check out the full Nardwuar interview below.