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Snoop Dogg wants to know, “Where the hell is the money?”
The WGA is currently on the streets demanding better pay and other assurances from Hollywood, and Snoop Dogg wants the same for music artists.
He spoke at a panel earlier this week alongside his business partner and former Apple Music executive and Gamma founder Larry Johnson diversity‘s West Coast rapper Shirley Halperin urged artists to boycott streaming services for being tight on coins, and they can learn from writers to help make that happen.
“[Artists] have to figure it out as much as the writers figure it out,” said the Gin & Juice crafter. “The authors are conspicuous because [of] Streaming, they cannot be paid for. Because when it’s on the platform, it’s not like it’s at the box office.”
He continued, “I don’t understand how the hell you get paid for this shit. Someone tell me how to get a billion streams and not a million dollars? … That’s the biggest criticism of many of our artists, that we do big numbers … But it doesn’t make the money. Like, where the hell is the money?”
YouTube also caught a stray from Snoop after Jackson spoke about Gamma receiving only $15,000 in payout funds from 500 million YouTube Shorts streams. “YouTube you motherfuckers gotta break bread or die dead!” he added.
Snoop Dogg’s beef with streaming music is nothing new
With the help of Jackson’s Gamma, with whom he has a long-term contract, Snoop Dogg has brought the legendary record label’s music catalog back to streaming services.
Gamma also quietly helped bring Death Row’s music to TikTok in February. This move came a year after Uncle Snoop acquired Death Row Records, which is why he’s been handing out Death Row necklaces like they’re Halloween candy. He also pulled the label’s music from streaming services because he didn’t feel the artists’ payout situation.
during one drinking champs episode last year, he didn’t bit his tongue that streaming services are cheap with the dough.
“The first thing I did was take all the music off the platforms that people are traditionally familiar with because those platforms don’t pay,” he said drinking champs Crew. “And these platforms get millions of streams and nobody but the record labels get paid.”
“So I wanted to snag my music, create a platform similar to Amazon, Netflix, Hulu. It will be a Death Row app and the music will live in the metaverse in the meantime.”
We don’t know if this metaverse or this app will hit, but more power to the Doggfather.
Photo: Jerod Harris/Getty